The Lines by Natalia

Fashion Industry Obsessed

South American Sass

Manifestation Queen

Wine-fueled

Devoted Wife & Mom

Launched brands with

In a world where boardrooms collide with catwalks, you'll find me, Natalia.

Let’s rewind it way back to when my obsession with fashion started, back to eight-year-old Natalia.

I vividly remember being in my mom’s closet, trying to fit into her polka dress, and walking around the house in her black pumps. It wasn’t much longer that I was begging my mom for my first pair of Nike’s, because I had laid out the PERFECT outfit to style them with (spoiler alert: I didn’t get them.. more on the ‘Kirkland story’ later). Fast forward to NYC, I had become a Ford Model, I was eyebrow deep in fashion, but not yet feeling like I was doing what I love.

Natalia Hodgson smiling at camera with laptop

That's when I fell into, and IN LOVE with, the wholesale apparel business.

I started where anybody as eager as I would—as a sales assistant for the president of the company. I hustled, I learned, I crushed, and then became a sales associate. Rinse and repeat, my career saw me become the Senior Vice President of Sales, the Director of Brands (working with some of the TOP creators & influencers) and ultimately, it led me straight to you—right here, right now… And I couldn’t be happier that we are here together.

OH BUT THERE'S MORE

Natalia Hodgson looking at fabric swatches for apparel line

“And, when you want something, all the universe conspires in helping you to achieve it.”

—Paulo Coelho, The Alchemist

Every early-morning in the office, every dinner-meeting on the town, every work trip, every market week, all of the past 12 years have led us to this—

The Lines by Natalia

It’s a place for you, where you will learn everything that I have learned, everything I have been shown, and everything I have figured out by getting it wrong, then getting it oh-so-right. You’ll come away with the confidence of an expert in the apparel industry.

I wholeheartedly believe that anyone and everyone can be a part of the global apparel industry, which, if you want to crunch some quick numbers, is expected to be a $2.2 TRILLION industry by 2025.

What does this mean? Oh, not too much, just that there is a SPACE FOR YOU at this table.

The best part is that to start, you don’t need design experience, you don’t need production experience, you just need an idea and a little bit of passion, and you can be up and running in less than 2 weeks! I can get you there, all with zero inventory risk, no worry about fulfillment & logistics, and at a very low start-up investment.